A competitive advantage approach, concepts and cases 16th edition by fred david et al at over 30 bookstores. A competitive advantage approach, concepts and cases plus mymanagementlab with pearson etext access card package, 16e includes 30 new comprehensive, and uptodate cases designed to help students apply chapter concepts as they develop a strategic plan for each. Mymanagementlab for strategic management is a total learning package. Cases mylab online ancillary has been designed specifically to apply strategic management concepts through case analysis. Rothaermel combines quality and userfriendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. If you would like to purchase both the physical text and mylab search for isbn10. Strategic management concepts and cases a competitive.
A simple, integrative strategicmanagement model appears in all chapters and on the inside front cover of the text. The authors guide students through the strategic management process using a. Strategic managementdelivers an insightful and concise introduction to strategic. Strategic management concepts and cases fourteenth edition global edition fred r. Competitiveness and globalization, 4e continues the authors tradition of quality and excellence in presenting how firms achieve strategic competitiveness, through a timely and clear writing style.
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